about us
It all started with a single thought: what if we could create pink, purple or white-stemmed broccolis. Fluorescent-pink leafed kales. Bright red cabbage… A thought that quickly turned into an idea: what if we’d transfer the bright colours from traditional flowering kales, into edible ornamentals such as cabbage and broccoli.
An idea, that quickly turned into “Project Crossover”.
Project Crossover: world’s first edible ornamentals
From our Pennsylvania farm, ten technicians, each devoted thirty hours per week for over a course of five years. Years spent sowing, digging, hand-pollinating… After five years and forty-thousand hours of labour - we did it.
We proudly held the world’s first edible ornamental. A drop-dead gorgeous kale with increased, sweet-tasting flavour and tough, succulent-like leaves. A fluorescent-pink kale with a seriously increased level of antioxidants: raised to add an extra dimension to life.
Bred to change the way we work with food.
But it doesn’t end here
Years of hard work, care and labour - and we’re not even close to tired. We’re still dreaming of pink, purple or white-stemmed broccolis, bright red cabbage - and so much more.
We’ve got our eyes on the future.
Do you?
the team
Ard
Ammerlaan
Breeder, producer
"Support nature, produce at home."
Reinier van Rijssen
Legal & financial admin
“There’s so much more to enjoy in life when you’re in good health. And honest food, contributes more than you can imagine.”
Gary Vanburen
Account manager
"You are what you eat. To eat healthy, I always prefer colours over greens."
Pat Fitzgerald
Account manager, trials
"Variety is the spice of life, Brassicasa introduces a whole new range of options to our daily diet."
Peter van Rijssen
Account manager
"When a revolution is born, it changes the standard. Brassicasa is next level food, gardening & fun."